【Breaking News】Sonomono Natto Powder CLASSIC and MILD Dominate Rakings in the Japan Store – Amazon at 1st and 2nd Place!

On August 24th, Amazon made a significant announcement regarding the JAPAN STORE site（https://www.amazon.com/JAPANSTORE）The announcement unveiled the top-selling categories and the top three best-performing products for the first half of 2023. In the highly competitive Beauty category, natto powder CLASSIC and natto powder MILD secured the coveted first and second positions. This remarkable achievement highlights the popularity and excellence of these products among our US customers.

JAPAN STORE, a program jointly operated by Amazon and the Japan External Trade Organization (JETRO), was established in November 2021. It serves as a platform for Japanese companies, including small and medium-sized enterprises, to expand their global presence by offering their products to the American market. Having commenced sales in the United States in May 2020, “sonomono natto powder” has steadily gained a following over the past three years. We are deeply grateful for the warm reception received from customers, both on Amazon and across the United States. This recognition from Amazon underscores our commitment to bringing Japanese excellence to the global stage, and we’re excited to continue this journey!

Our efforts towards expanding into the United States were highlighted on a national broadcast on NHK’s “Good Morning Japan” on July 24th. The spotlight on “Kona Natto,” representing Japanese culinary culture through natto powder, further demonstrates the heightened interest in Japanese culture.

Featured on NHK’s “Good Morning Japan” Nationwide Broadcast.
https://sonomono.jp/mediapost/nhk_230724/

NHK WORLD-JAPAN
https://www.youtube.com/watch?v=JYUcigCKxgo&t=86s

Due to the broadcast of NHK WORLD-JAPAN overseas and the recent achievement of “Natto Powder Capsules” winning the top Gold Award in the Immunity and Nutritional Balance category at the Wellness Food Awards 2023 held at Tokyo Big Sight from August 2-4, we have been receiving inquiries not only from domestic sources but also from abroad, including the United States, Taiwan, Singapore, Malaysia, and many other countries.

【Gold Award Recipient】”Sonomono Natto Powder” Receives Top Honors at Wellness Food Award 2023.
https://sonomono.jp/award/wellnessfoodaward/

Our core mission has remained the same from the beginning: to bring the best of Japan to people around the world. We’ve held this belief since day one. Our focus on making products that genuinely benefit your health, our commitment to top-notch safety and quality, and our dream of using the power of natto bacteria to make a global impact continues to motivate us. As we move forward, our entire team is dedicated to working together with passion and integrity. We’re eager to keep chasing our dream, one step at a time, and turn it into a reality.

Release delivery date: 2023.08.24 (Thursday) 10:00 hrs.

Amazon News room (Japanese)
https://amazon-press.jp/Top-Navi/Press-releases/Presselist/Press-release/amazon/jp/Corporate/20230824_JAPAN-STORE/

PRTIMES (Japanese)
https://prtimes.jp/main/html/rd/p/000001721.000004612.html