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Brand concept

Really good things for your body

本当に、からだに良いものを。

In sonomono, we believe in the value of real things,
healthy products without unnecessary fillers and additives.

We make products for people who desire to live naturally. Because food is the source of a healthy life,
we focus on quality ingredients and top nutrition.

Fermented food trusted by Japanese people as a source of health and longevity, made with pesticide-free ingredients.

Each one of our products is time-trusted, enhanced by top-notch technology, and retains all its original nutrients.

By purchasing ingredients from local farmers,
we contribute to sustainable development and culture preservation.

A steady economic cycle prevents people from leaving the countryside and helps to preserve Japanese nature-love culture for future generations.

Vision

Income for producers and health for users.
We aim to create value in the countryside and revitalize its economy.

There is an overconcentration of people and resources in the urban centers affecting living conditions in the countryside. The joint work of local governments, private companies, and residents is necessary to reverse this situation and create sustainable development.

In sonomono, we want to be part of the solution to this problem.

One way to support local farmers is by creating a stable income for their products. We contribute to regional revitalization by purchasing raw materials from local producers and manufacturing products appealing to new domestic and international markets.


A new model for regional revitalization.
Connecting people by health.

We collaborate with producers, local governments, and researchers in diverse projects that enhance people’s health, countryside natural resources, and local culture. Through food science, we aim to create a “new model of life” that showcases countryside life’s bounties and attracts people from the cities.

3 pillars of our brand concept

一、Whole food without additives is the best option for the body.

We use just pure and natural ingredients in our products.
Japan has a rich heritage of agricultural, marine, and fermented food produced with natural ingredients. We think it is worthwhile to commercialize those products in their purest form without additives, conservatives, and GMOs.

一、We work for preserving the Japanese countryside lifestyle.

People are leaving the countryside because there is no market for their products. We want to support local producers by purchasing their products, raising awareness of its benefits to our customers, and promoting the beauty of the rural landscape.

一、The best products from Japan to the world.

Exceptional goods are produced in harmony with nature by passionate people.

A vibrant countryside
embodied in a image

A field

Agriculture

The sea

Seafood

A road

The future

The sun

Japan

Sunbeams

Fermented food

The five main design elements of our logo convey an ideal image of the countryside bounties.
It also symbolizes nature as the source of human wellness.

The field symbolizes sustainable agriculture and safe products. It comes in contact with the sea, creating a life cycle.
The road’s shape resembles SONOMONO’s initial S, creating a connection between marine and agricultural products and an open road to the future. The mountains and the house symbolize countryside nature and its people. The sun represents Japan and its millenary food tradition. Finally, the sunbeams represent the power of fermentation to create safe and healthy food.

Products quality

All our products meet the following criteria.

・Made in Japan
・Preservatives free
・Artificial colorings free
・Perfume free
・Vegetable capsules
・Local outsourced materials

About sonomono® products

What kind product is really good for your body?
For us there is just a right answer
Products free of peservatives and additives

We create products that you can use every day with peace of mind.

To reduce cost, many products contain additives, preservatives, bulking agents, colorants, artificial sweeteners, flavor enhancers, fragrances, etc. You will never find any of them in our products.

You shouldn’t use something that damages your body day after day, your health is priceless.

Your body is wise, some signs of discomfort may be caused by your daily meals or supplements.

We want to follow nature’s wisdom. As humans, we have thrived by eating natural foods for a long time. We believe that wholesome food is the source of a healthy body.

For this reason, we develop products that can be consumed for a lifetime, and keep natural food properties.

We are looking for high-quality Japanese raw materials
(agricultural products, marine products, fermented foods, etc.).
If you want to become one of our providers, please contact us using this form.