本当に、からだに良いものを。 本当に、からだに良いものを。

This is our modern contradiction, we want to give our body the best, but we end filling it with unnecessary things.

Food is the source of our life, we are what we eat. In SONOMONO we strive for creating 100% natural products with excellent nutritional properties to support your quality life.

We are not alone in this cause. Some Japanese farmers have cultivated chemical-free vegetables long before organic food became mainstream. Ancient people learnt by experience that vegetables and fermented food were the keys to health and longevity.

Japanese food is a health treasure. We want to build a bridge between Japanese products with high added value and people all over the world.

In the Japanese countryside, there are many products and foods produced in a natural and sustainable way that will disappear if we do not find new markets for them. By adjusting those products to contemporary lifestyle and commercializing them, we aim to generate income for the countryside and revitalize its economy.

The deep blue sky, the green rice fields, the sound of cicadas in summer, the neighbors gathering just before sunset for talking and eating together. This is the countryside beauty we want to defend and preserve for our children!

私達の理念

日本の野菜

We believe Japanese food is a boon…

The flavory natto and miso on the table,

The fresh-harvested vegetables texture,

The forces of nature flowing through our food,

The people who work with patience and love,

The countryside landscape, the farms, the surrounding peace…

We don’t want that all these beauty to fade away.

Japanese food has evolved and enriched for more than 2000 years, we want to preserve this treasure for the future.

作り手に収入を、買い手に健康を。田舎に価値を生み、地方創生を目指す。

When did we change the way we eat?

We believe it is possible to eat healthy food and create richness for the countryside at the same time.

We firmly believe that natural products produce real wellness.

私達の想い

Three thoughts

1. Whole food without additives is the best option for the body.
We use just pure and natural ingredients in our products.
Japan has a rich heritage of agricultural, marine, and fermented food produced with natural ingredients. We think it is worthwhile to commercialize those products in its purest form without additives, conservatives, and GMOs.
2. We work for preserving the Japanese countryside lifestyle.
People are leaving the countryside because there is no market for their products. We want to support local producers by purchasing their products, raising awareness of their benefits to our customers, and promoting the beauty of the rural landscape.
3. Just the best products from Japan to the world.
Exceptional goods produced in harmony with nature by passionate people whit deep cultural roots in their community. This is the concept that SONOMONO aims to introduce to Japan and all over the world!

Approach

There is a producer-consumer gap hurting both sides. We select and purchase agricultural products, marine products, fermented food, and other goods from local producers, keep their properties unadulterated, and commercialize them through diverse sales channels to Japan and overseas.

Using the Internet and other media we endeavor to transmit the image of countryside life and its goodness to a wide audience. We expect this action will motivate people to visit rural Japan and enter in contact with its rich nature and traditions.

By linking local producers with new customers, we aspire to create an economic synergy that will revitalize the Japanese countryside and bring wellness to people in Japan and overseas.

※1 “Sonomono News” is our official information channel.

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The meaning of our logo


Our logo has five main elements that convey our ideal of countryside’s rich offering for everyone.

Our logo symbolizes nature as the source of human wellness.
It has some distinctive elements.


A field. It symbolizes sustainable agriculture.
The sea. In allusion to marine products.
A road. The shape resembles SONOMONO's initial S, creating a connection between marine and agricultural products, opening a road to the future.
The mountains and house. The countryside pristine nature and its people.
The sun. Represents Japan and its millenary tradition in producing healthy food from land and sea.
Sunlight. A better future for us by using safety food production technology such as fermentation.

SONOMONO quality assurance

All our products meet the following criteria.

・Made in Japan
・Preservative free
・Artificial coloring free
・Perfume free
・Vegetable capsules
・Local outsourced materials

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