Sonomono Natto Clinches the Coveted Gold at the Prestigious Wellness Food Awards 2023

Wellness Food Award 2023 金賞受賞|そのもの納豆
Wellness Food Award 2023 Gold Award Winner in Immune/Nutritional Balance Category

The “Wellness Food Japan 2023” took place at Tokyo Big Sight from August 2nd to August 4th, 2023. Although it marked our debut at a Tokyo exhibition, our booth garnered significant attention from visitors both in Japan and abroad.

Sonomono Natto Won Wellness Food Award 2023

Concurrently, the “Wellness Food Award 2023,” a prestigious accolade spotlighting foods and ingredients enhancing Quality of Life (QOL), unfolded. In its 6th edition this year, the award aims to promote a better understanding of wellness food among consumers, fostering the industry’s healthy evolution.

To qualify, products must contribute to the proliferation of wellness foods and the extension of healthy lifespans. They should possess distinctive features, including unique ingredients, aligning with the award’s objectives. Additional criteria include:

  • Substantiated functional evidence evaluated by a third-party organization.
  • Spotlighting the appeal of local materials like agricultural and marine products.
  • Addressing urgent food-related issues such as safety, security, and environmental concerns.
  • Beyond being delicious, the products should be user-friendly, enjoyable, and designed to promote health.

Our company submitted the Sono Natto Bacteria Series “Sono Natto (capsule type)” and secured a nomination in the Immunity and Nutritional Balance category. After rigorous initial and final evaluations, we proudly received the top honor—the Gold Award.

ウェルネスフードアワード2023 審査員の皆様と受賞記念撮影|そのもの納豆
Commemorative photo with the judges (from center left: our representative Emi Hidaka and our academic advisor Kazuya Ogasawara)

Evaluation points

-Is it delicious or easy to eat?
-Does it provide a preventive/improvement effect that can be expected over a long period rather than a rapid effect?
-Does it have a unique story?
-Are the effects and functions of the product clearly stated and easy to understand for general consumers?
-Is it related to social contribution and environmental consideration?


Chairman of the judging committee

Mr. Kazuyoshi Yazawa (Head of Health Food Science Division, Normative Science Research Institute, Nano-Life Innovation Research Institute, Waseda University 

Judging committee

Mr. Toshihiko Osawa (Specially Appointed Professor, Aichi Gakuin University, Specially Appointed Professor, University of Comprehensive Human Sciences, Professor Emeritus, Nagoya University)
Mr. Ryuichi Morishita (Acting Director of the Japan Anti-Aging Association, Specified Nonprofit Corporation, Endowed Chair Professor, Osaka University Graduate School of Medicine, Strategic Advisor, Health and Medical Strategy Headquarters)
Chisako Hori (Visiting Professor, Department of Life Studies, Nitobe Bunka Junior College)
Mr. Kunihiro Nishizawa (Nikkei BP Research Institute, Nikkei BP Research Institute, Visiting Researcher, Medical Health Lab)
Yuji Naito (Kyoto Prefectural University of Medicine, Department of Bioimmunology and Nutrition, Professor, Doctor of Medicine)
Mr. Hisashi Anan (Representative Director of the Association for the Creation of Consumers and Civil Society (ASCON), former Commissioner of the Consumer Affairs Agency)
Mr. Takeda Takeda (Representative Director, Global Nutrition Group Co., Ltd.)
Mr. Yasuto Fujita (Representative Director and CEO of Integrate Co., Ltd.)

Recruitment commenced in April 2023, and by June, we were thrilled to receive the notification that “Sonomono Natto” had been chosen as a finalist, culminating in the grand finale on the exhibition’s last day. The ultimate revelation from the final selection was the crowning achievement of the highest honor—an esteemed Gold Award for “Sonomono Natto.”

表彰状|免疫・栄養バランス部門で最高位金賞受賞 |もの株式会社 そのもの納豆
Gold award in the immunity/nutritional balance category

We extend our heartfelt gratitude to our cherished customers, the entire manufacturing team, and our partners for their unwavering support. This prestigious award marks a milestone in our commitment to revolutionizing the world through the potency of natto bacteria, emphasizing our dedication to producing products that genuinely enhance well-being. With this recognition, we aspire to see this positive impact expand, creating a wonderful cycle as we strive to turn our dreams into reality.

A special thank you to all the customers who graced our booth at the exhibition. The numerous new connections made during this event have been truly enriching. We eagerly anticipate the opportunity to serve you with utmost dedication, and we encourage you to stay tuned for the latest developments in sonomono’s endeavors. Your continued support is sincerely appreciated.

Full press release (Japanese)

ウェルネスフードアワード2023 金賞受賞「そのもの納豆」

Check the winning products

Wellness Food Japan 2023 Exhibition: 2023.8.2 (Wednesday) ~, 4 (Friday)
Wellness Food Award 2023 Final Selection: 2023.8.4 (Friday)
Venue: Tokyo Big Sight East Exhibition Building 3-5 Hall

Let's share this post !