sonomono® Products
Sprinkle, mix, and enjoy!
Articles
Supervised by experts
sonomono® Products
Sprinkle, mix, and enjoy!
Supervised by experts
A Concept of “Sustainable Happiness” Beyond Well-Being
In recent years, flourishing has gained attention as a next-stage concept of health and happiness that goes beyond well-being. While well-being often focuses on how an individual feels, flourishing looks at whether people and societies can sustain happiness and function well over time.
Flourishing is sometimes translated as sustainable happiness. Rooted in positive psychology, it describes a state in which multiple dimensions—physical health, psychological fulfillment, social connection, and a sense of purpose—are balanced and continuously supported.

The concept was proposed by Martin Seligman, often called the father of positive psychology. Flourishing is considered both an extension of well-being and a framework for evaluating it.
In his book Flourish (Japanese edition: The Challenge of Positive Psychology: From “Happiness” to “Sustainable Happiness”), Seligman explains:
The central topic of positive psychology is well-being.
The standard for measuring well-being is flourishing, and the goal of positive psychology is to increase flourishing.
In other words, well-being is the condition, and flourishing is the sustained outcome.

To better understand flourishing, it helps to look at how ideas of health and happiness have evolved.
Traditionally, health referred mainly to physical health, with a focus on preventing illness and maintaining bodily function.
The concept of wellness expanded health to include mental and emotional well-being, emphasizing balance between body and mind.
According to the World Health Organization (WHO), well-being is:
“A state in which individuals and societies are able to thrive. It is a resource for everyday life and is shaped by social, economic, and environmental conditions.”
Well-being recognizes that health is influenced by factors beyond the individual.
Flourishing refers to sustainable happiness. It is a state in which:
are harmonized and supported by society, culture, and systems.
While well-being focuses primarily on individual fulfillment, flourishing includes social, cultural, and institutional environments. In simple terms:

Seligman’s Well-Being Theory explains well-being through the PERMA model, which consists of five core elements:
According to Seligman, well-being increases when these five elements are cultivated.
When well-being is not only achieved but also maintained and supported by society, the result is flourishing.
Flourishing offers a broader perspective on health and happiness—one that goes beyond short-term satisfaction. It encourages individuals, communities, and systems to think about long-term resilience, purpose, and shared prosperity.
Reframing health and happiness through the lens of flourishing can serve as an opportunity to reconsider how we live, work, and support one another in a sustainable way.
References
1) Flourishing Education Japan (NPO): Achieving Sustainable Happiness Through Positive Psychology
http://strengths-tree.com/posiedu_flourish
2) Y. Kobayashi: What Makes People Flourish? Findings From a Large-Scale Global Survey
https://xenospectrum.com/what-makes-people-flourish-a-new-survey-of-more-than-200000-people-across-22-countries-looks-for-global-patterns-and-local-differences/#google_vignette
3) Toshiyuki Uneyama: What Flourishing Research Reveals About True Prosperity
https://newspicks.com/news/14338770/body/

小笠原 和也
そのもの株式会社学術顧問/元九州大学大学院 農学研究院 特任准教授
熊本大学大学院医学教育部卒。 ナットウキナーゼをはじめとする機能性⾷品原料の研究開発、 39年間にわたる納⾖菌を主とする微⽣物学・醗酵学・酵素学の研究開発の経験をもとに幅広く活躍中。
Others

Fit Keyaki 602, 2-16-6 Kego, Chuo Ward, Fukuoka, 810-0023, Japan
Customer support
Legal and Corporate Information
Ordering and Inquiries by Phone
Attention available only in Japanese.
Operating Hours: 9:00 AM to 5:00 PM(Closed on weekends and Japanese holidays)
For Media Coverage or Lecture Requests

Attention available only in Japanese.
Operating Hours: 1:00 PM to 5:00 PM (Weekdays only)※Click here for inquiries regarding business purposes.
Please input the required information and submit. We will respond from the next business day.