Interview of Giovanny, sonomono’s overseas representative in “Market Shake by Gourmet Pro”
Market Shake is a weekly email newsletter and website produced by Gourmet Pro. It is dedicated to emerging global trends in the food and beverage industry, focusing on the Japanese market.
Giovanny, who is in charge of overseas activities at sonomono, talks about how our company was able to grow its overseas business operations from Fukuoka by taking advantage of its proximity to Asia and the local natural resources.
One of the great benefits of Fukuoka is that it allows easy access to Asia. When I came to expand our products outside Japan, I was looking for a market in close proximity and with a culture that has a similar view of health food products. Singaporeans, like the Japanese, are increasingly health conscious and willing to pay a premium price for healthy food products. Due to its proximity to Fukuoka and its similarities with Japan, Singapore was a market with a high potential to introduce sonomono’s products.
The article also talks about our efforts to reach overseas markets, our commitment to solely use raw materials, how we developed the Kohoku Town Project, and the importance of gathering scientific proof of sonomono natto powder’s effectiveness. We invite you to read it.
Sonomono thrives to expand the usage of traditional, natural, and healthy products not only in Japan but all over the world.
Market Shake by Gourmet Pro